The big story about Melania Trump for Thursday, June 21 was supposed to be about her visiting immigrant children in Texas. Instead, it ended up being about her wardrobe. The ever-watched First Lady chose to wear a ZARA jacket with the words “I REALLY DON’T CARE. DO U?” printed on the back. This was bizarre, to say the least.
While Melania is often depicted as somewhat ditzy and not fully aware of what’s going on, I find it hard to believe that the impact of wearing such a jacket was truly lost on her. The Trump era has been and remains to be a tense one, with many minorities and lower class individuals voicing their feelings that the president simply doesn’t care about them. Therefore, Melania’s wardrobe choice comes off as confusing and somewhat taunting. It seems as if she’s making light of citizen’s grievances, which honestly wouldn’t be surprising considering the behavior of her husband.
However, he claims that the message on the jacket was aimed at the media rather than individuals feeling isolated by the Trumps. “[the message] written on the back of Melania’s jacket, refers to the Fake News Media. Melania has learned how dishonest they are, and she truly no longer cares,” tweeted the president.
This doesn’t coincide with the statement given by Stephanie Grisham, Melania’s spokeswoman, though. Grisham responded to questions about the jacket, “It’s a jacket. There was no hidden message. After today’s important visit to Texas, I hope this isn’t what the media is going to choose to focus on.”
While I agree that there certainly was no hidden message behind the jacket, being that it was clearly and boldly printed on the back, I can’t accept the idea that Melania’s team didn’t intend for this to be a story. The first lady doesn’t simply wear a jacket saying she doesn’t care and expect it not to be a big deal.
This fashion statement, while odd, is exactly the kind of non-traditional and arguably disrespectful thing we’ve come to expect from the president, but not so much the first lady. Early on in Trump’s presidency there was much speculation about whether or not Melania fully understood or agreed with her husband’s policies and leadership style. I think she answered that question today. She doesn’t care.
Be the Zeitgeist.