Things are getting weird. Michael Kors purchased Versace for $2.3 billion and the hip-hop scene is becoming unrecognizable. Other than being odd, those two things are seemingly unrelated, but in actuality, they’re both indicators of the same occurrence: a shift in culture.
Every generation has them. It’s the time in which an era’s trends are defined and in most cases, they come with some opposition. Change, especially in the things we hold dear such as music and family fashion business, is hard to accept, but not accepting it problematic. The spirit of the times, the zeitgeist, will persist, even if you disagree.
It’s also worth noting that those changes are often less dramatic than we realize, but the fear of the loss of tradition can cloud judgment even when in reality, it’s not that bad.
Concerns that Michael Kors’ acquisition will ruin the brand are valid only when you don’t consider the facts. Firstly, Versace was bought by Michael Kors Holdings, which will soon be changing their name to Capri Holdings, not the MK brand. Secondly, Donatella isn’t going anywhere. She will remain creative director as well as become a shareholder in Capri Holdings and according to her, Versace will remain a luxury brand.
What is concerning, though, is Kors’ plans to increases Versace’s revenue by adding more stores. Exclusivity is an important element of luxury. But this is still only a minor issue as going from 200 storefronts to 300 is hardly the nose dive from caviar to McDonald’s that Twitter is pretending it is.
Hip-hop is a different story. Accepting that shift is understandably harder because, for now at least, it’s more evident. The vague and divisive term “mumble rap” has become a bane for hip-hop heads, icons such as Kanye aren’t who they used to be and rappers have lost their sociopolitical voice.
It’s clear that the genre has changed into something very different and arguably more careless. However, that change can also be viewed as growth. Maybe mumble is just a subgenre of hip-hop– maybe it’s not. Maybe this really is a completely different phase in hip-hop’s evaluation.
Either way, ignoring (or fighting) it is probably a bad idea. At some point, being a purist makes your viewpoint obsolete if you’re completely unwilling to accept change. Yes, we’d all love for monumental names like “Versace” to maintain their grandeur and yes, we’d all love for hip-hop to always sound the way it did that summer we fell in love with it, but those things could only happen in a perfect world.
In the real world, things change and from the standpoint of a cultural critic, those changes are worth embracing and exploring. Finding the balance between appreciating how things were and appreciating how things are is just something we’re going to have to learn to do or soon we’ll turn into our parents, regularly reminding anyone following what’s popular that “things just aren’t how they used to be,” and honestly, no wants to hear that.
Be the zeitgeist.