Okay, I get it. Everyone hates people who feel the need to overtly flaunt designer labels. It’s obnoxious and as the cliche saying goes, “fashion is about style, not about designers.” Also, it’s been proven that showing off designer labels is a tactic the lower class uses to attempt to give the appearance of being upper class.
All of that is true, but it does not change how fly you feel when you look in the mirror in a head-to-toe designer look, or even wearing just one attention-grabbing designer piece. This is a one of a kind feeling. It’s definitely not the same feeling you get when you pull together random pieces and make a look; it’s arguably better, depending on your mood.
And in the end, that’s the goal of fashion: to make you feel good. It does not matter what’s in season, it does not matter what’s on the runway in Milan, it does not matter what the magazines are pushing this month. What matters is how you feel when you look in the mirror, and ultimately, logomania undoubtedly gives you an elevated feeling when you look in the mirror.
Moreover, let’s not forget that we loved logomania at some point. It’s been a while, but when Lil Kim brought the trend to the hip-hop world, we couldn’t get enough of it. Seeing your favorite rapper in an entirely Gucci or Louis outfit was basically a reminder of exactly why you thought they were the coolest thing on the planet. Of course, countless trends (many of which we can all agree to never speak of again) have come and gone since that time, but our love for labels has only toned down, not died.
I know it’s corny, I know it’s obnoxious, I know it’s more stylish to put together devastating looks without the help of designers and I know that it’s not what Bill Gates does (even though we really shouldn’t be modeling ourselves after rich white men), but the allure of showing off labels is undeniable. I’m not saying you should only wear pieces that have graced a runway, because you should definitely still create your own style. However, I am saying that if you should ever feel the occasional need to step out completely covered in your favorite designer and make sure everyone is aware of it, do not let anyone make you feel bad about it.
Be the zeitgeist.