“Zeitgeist” is most simply defined as “the spirit of the times.” For Chantè Russell, to “be the zeitgeist” means to participate in fashion, hip-hop and social movements by taking an active, rather than passive approach to journalism. Her goal is to help readers see beyond the surface level and realize that fashion is about more than just clothes. Fashion is cultural, political and social. By highlighting its connections to hip-hop culture as well as social movements, Chantè hopes to demonstrate that.