According to the description of the t-shirt provided on Prada’s website, the design is meant to be a continuation of Miuccia Prada’s “feminist” sentiment for Spring/Summer 2018. Clearly, Prada’s co-chief executive officer and lead creative designer has a different understanding of feminism than I do. Ironically though, the release of these pieces is exactly what I would expect from a “feminist.”
Feminism (more blatantly white feminism), has been riddled with insensitivity towards women of color and queer women since its inception. This is why Alice Walker invented the term “womanist” and why Angela Davis herself identifies as a “black feminist,” to offer a more inclusive option.
Like many other feminist acts, Prada’s t-shirt and jacket ignorantly miss the mark for the sake of being cute. Yes, wearing a shirt displaying an image of Angela Davis saying “Right on” would be a fashionable way to state your political stance, but it also just doesn’t make much sense.
The obvious issue is that Davis’ adult life has been mainly dedicated to Black liberation, so a white-owned company profiting from her aesthetic is odd, to say the least. It’s also worth mentioning that when you consider the price of the t-shirt and the fact that Black people are historically less affluent for various reasons, you can easily come to the conclusion that Black people likely won’t even be the ones purchasing this shirt.
The second and probably more overlookable issue is that Davis has long been noted for her communist sentiments. To sell a $1700 jacket celebrating an icon whose views call for the dismantlement of capitalism is the definition of irony.
However, I’m sure that those issues were never even considered during the production of Prada’s two latest buzzworthy pieces, and if they were they were apparently decided to be not that serious. What was seemingly considered, though, was the current trendiness of activism.
It seems as if being a revolutionary is the new cool thing. Everyone wants to march, everyone wants to protest and everyone has faced some form of oppression that they simply must fight. As someone who advocates for civic engagement, I should find this inspiring, but I can’t because I know that in far too many cases it’s not genuine.
Somewhere along the way being mistreated and having to work for your liberation became beautiful and people began to romanticize the idea of being a revolutionary. Angela Davis and her peers have become the icons of people who don’t know, and probably don’t care to know, how difficult and dangerous their work was.
Truly pushing for change requires a level of commitment that anyone who would wear Prada’s Angela Davis t-shirt or jacket probably just doesn’t have. There’s no problem in looking up to a woman as resilient and intelligent as Davis, but one should do so holistically. You can’t aspire towards the triumph if you’re not willing to go through the struggle.
Be the zeitgeist.